Tip of the Day = E-COMMERCE
E-Commerce is expected to grow OVER 20% this year... are you achieving double digit sales growth with your E-Commerce business?
In E-Commerce, content is KING.
Make sure you have beautiful photography
- Lifestyle Imagery helps the customer envision themselves using the product.
- Are you offering the right SKU assortment online? Larger packs, unique assortments, etc. perform well on E-Com
Ensure you are updating your content to reflect key seasonal peaks
Track your inventory
- Ensure you are forecasting, keeping your items in stock, and being consistent! If your inventory is not consistent, you will lose rank and consumer visibility
Lastly, have GREAT Customer Service
Want to further discuss how to grow your E-Commerce business? Contact our experts at Lentz & Company today!