TIP TUESDAY: Why to go with a Sales Agency when doing business with Walmart & Sam's Club

Has your company recently entered Walmart or Sam's Club? Or are you trying to get your company in Walmart & Sam's Club?

Regardless of where you are on your path with Walmart & Sam's, you've probably begun to notice how complicated this process really is.

Take it from us, who's done business with these two retailer giants for over 40 years, you don't want to make any mistakes and miss this incredible opportunity to be doing business with the largest company in the world!

Why to go with a Sales Agency when doing business with Walmart and Sam's Club - Lentz & Company

Is going with a Sales Agency or Broker the right choice for your company?

You could embark this journey without the help of any outside Sales Agencies or Brokers and still have potential to be successful at Walmart and Sam's Club.

However, if you have risked a lot to get where you are and want absolute certainty that your Walmart & Sam's Club sales to skyrocket your business, a Sales Agency or Broker is definitely the right choice for you.

"It's like having a branch of your company that specializes in your success at Walmart and Sam's Club."

If you've decided that you want to use a Sales Agency or Broker for doing business with Walmart & Sam's Club, the next step is to determine which agency or broker is right for you!


Which Sales Agency or Broker is right for your business?

This depends on how much or how little assistance your company needs. Internally, you will need to figure out which tasks can be done in-house and which tasks you will need outside assistance with.

At Lentz & Company, we treat every client differently depending on their needs. We are also located in the heart of Walmart & Sam's Club: Bentonville, Arkansas. This can be a great advantage for your business because you can have a remote team that works on the ground at the Home Offices to ensure your meetings and sample deliveries are efficient and seamless.


Lentz & Company - A Brand Growth Management Firm that helps you WIN with the world's largest retailers.


Why should you pick Lentz & Company as your next Sales Agency?

  • For our expertise & strategic relationship with Walmart & Sam's Club
    • 40+ years of experience in working with these retailers
  • We address trends in Walmart & Sam's Club stores to stay ahead of the curve and increase sales
  • Retail Link management
  • Amazing Analytics & Reporting
    • Use Atlas & Tableau
  • McLane Warehouse management
  • Supply Chain Expertise
  • Walmart.com, Samsclub.com, Jet.com, & Hayneedle.com Item Setup & Support

Here are what our current clients in Walmart & Sam's Club have to say about doing business with Lentz & Company:

"Lentz & Company is excellent. Their attention to detail, relationships with the buying team, creative thinking, and work ethic are impressive. In addition their knowledge base on Walmart & Sam’s Club is invaluable. We really enjoy working with Lentz & Company!!" -Rachel Kruse, Sky Valley Foods
“I have worked with Leslie and her team for several years and have found them to be a great partner. Well connected, knowledgeable, committed, and hard working. In particular, Leslie’s grasp of the nuances of Walmart and her penchant for strategic thought have helped us gain distribution and drive sales.” -Jim Strange, Godiva

Want to learn more about what Lentz & Company can do for your business in Walmart and Sam's Club? 

Email: llentz@thelentzco.com

Phone: (479) 899-6545



Instagram: @lentzandco


Welcome back to TIP TUESDAY with Lentz & Company!


This week's tip: How to get the most out of the short time you have with a buyer when pitching a product.

Tip Tuesday: How to get themost out of the short time you have with a buyer when pitching a product - Lentz & Company

Let's dive right in! Are you pitching your product to retailer giants such as Walmart and Sam's Club? First of all, CONGRATULATIONS! It can be difficult to get the attention of a buyer because their time is precious and they're already meeting with hundreds of other companies. So what can you do to make the most of your time with them and stand out from your competition? Today's Tip Tuesday will walk you through what you need to do sell your product to your buyer.


Ask the right questions!

This is crucial. You don't want to prepare for your meeting thinking about everything you want to tell them and show them, but you should anticipate their needs and present your product as a solution to their problems.

Questions you should ask your buyer:

  1. What do they feel their customer is missing when shopping their assortment?
  2. When/How often do they reset their modular? What is the timeline?
  3. Expectation of item movement to be considered successful?
Tip Tuesday - How to get the most out of the short time you have with a buyer when pitching a product - Lentz & Company

These questions will create a dialogue where the buyer can share their expertise on the category and then you can figure out how your product will satisfy the buyer's needs. It's very important to make sure you are open-minded and willing to hear out any suggestions the buyer may have because it could earn your company millions down the line!

When you take this approach to the buyer, it makes it difficult for them to want to turn you away. The way to win your meeting is to show the buyer how your product will help their category perform its best!



Want to learn more great tips on how to win over a buyer?

Talk to our experts at Lentz & Company today to discuss how we can work together to get your products sold into Walmart and Sam's Club! Combined, we have over 20 years of experience of working with these retailer giants and know how to get your products sold in.

Phone: (479) 899-6542

Hours: Monday - Friday from 8 AM - 5 PM

General Inquiries: llentz@thelentzco.com